As logical as you think you are, most of our decisions are made purely out of emotion.
Take a look at most commercials, advertisements and retail stores/eateries...
It's simple: we see something that appeals to us, we buy it.
All great brands know if you have a nice design (packaging), you significantly increase your sales.
Take for instance Costco. The reason they don't label their aisles (and frequently move around products) is because they're hoping you'll make extra "emotional buys" that you didn't plan on.
So as a consumer, how do you counter your mortal ways?
Wait.
Yes, that simple. The next time you're on Amazon searching, put items on your wish list instead of purchasing them right away. I bet in a week you'll forget what you saw. If you remember, buy it then.
Emotion doesn't wait for logic, unless you command it to.
Examine the last time you lost your temper. Was there really a good reason to blow your lid? (most of the time, no.)
If you pause, leave the situation briefly, then return and you'll probably respond differently.
That's why marketing is geared toward penetrating your heart more than your mind. Brands prey on filling your emotional needs.
We think we make decisions with our brains, but usually that's not the case.
I'm not suggesting you become a robot, just be more mindful of how you make your decisions.
Make sure the "cost" doesn't outweigh the verdict.
"Sticks and stones may break my bones, but words will never hurt me."
That statement has never been more false than now...
Millennials are great at taking risks, following their dreams and are by far the most tech-savvy generation in history. The flip side is how they deal with adversity (a.k.a. not getting your way).
Take for instance the show X Factor. Contestants arrive with hopes of being the next superstar, but sometimes forget they are in a performance based competition. The best judges provide constructive feedback, yet the audience boos while the participants disagree or respond defensively.
Newsflash: you're not the best. All your dreams won't be fulfilled. You're not as good as you think you are.
Learn to deal with failure. Teach yourself how to cope when adversity hits. Work hard on implementing a solution.
Today, there's an emphasis on leadership skills, but how much of that is for notoriety? Leadership is not about you. It's about guiding and developing others. Everyone can't lead at the same time. Look around...no one is following.
Never has coaching been more important than now. Regardless if it's for personal or professional help, that extra set of eyes and ears provides fresh perspective, objective assessment and accountability for progress. Guiding talent in the right direction is what produces victory. So get on the right path and hire a coach!
...I probably wouldn't go. What?!
Most careers aren't linear. That means there isn't a straight/direct path to finding a job in most fields.
Certain industries require a degree or amount of schooling to even qualify, so in those cases you have no choice.
If you fall outside of medical, teaching, engineering, etc. your college degree isn't worth much.
Let's take my situation as an example. I graduated with a B.A. in Psych and my first job out of college was as a Youth Pastor which had no correlation to my education.
If I could do it all over again, these are the 3 areas I would focus on:
1) Building my Network. It's all about who you know. Friends, and friends of friends, will find you a job. They're instant referrals and immediately bridge the gap of trust. If you're not reaching out to people you know, start. If you are, keep doing it and asking for more introductions.
2) Taking more Internships. There's no way of predicting whether you'll actually like or be good at something until you do it. Experience is the best teacher. Trying different jobs is a more productive way of identifying what you want to do than dreaming is.
3) Work in Sales. Arguably the most important skill in business. You can read/talk about it, but you'll never get better at it unless you do it. Whether you want to work for someone or be your own boss, you have to learn how to sell your product, service and/or yourself.
College sets you up for a few career options, but if it's not a prerequisite for what you're going to do after college, you've got to weigh the cost vs. benefits. College doesn't prepare you for the real world. Experience in the real world prepares you. The three skills I mentioned above can be learned prior to college. No matter where you are in your career, follow this advice and you'll significantly increase your chances to be employable.
Side Note: As a career coach, I advise people not to apply for jobs online through third party sites like Monster, CareerBuilder & Indeed. You'd have better odds winning the lottery. In fact, studies show less than 1% get jobs through those sites.
Everyone likes to eat at buffets. There are limitless choices and numerous times to return and try new things. What if I told you starting your own business is similar to eating at a buffet?
Your first plate is filled with all different kinds of foods you want to try. Most of them you enjoy, but some you don't. To me, the best part of a buffet is your "return trip." That's where you skip the things you didn't care for and get more of what you really liked.
The first business you try will be as a "fan." You may not know much about the industry or your competition. Selling your product/service can be a huge challenge. You'll underestimate how much work it takes to succeed. Some areas you'll thrive in and other tasks will stifle you. The second time around you'll choose a business you understand and sales will be your main focus. If you can't map out a plan for massive sales, you won't start it.
This point of this article isn't to say you should try to fail the first time around. Instead, statistics show it's very hard to succeed the first time you start a business. If you're smart you'll take what you've learned during the initial run and apply it towards your following businesses.
I've enjoyed being an entrepreneur, but there are so many mistakes I made the first time around. I loved what I was doing, but didn't know how to sell it. With my second business, we study our competition, created a sales strategy and measure our progress frequently. The questions I ask now are different and moving forward only happens with a sound marketing plan.
So keep fighting for your dreams and work hard to make them a reality. Your initial attempt will be much harder than you anticipated, but absorb what you are being taught through experiences and you'll eventually get there!
