How to Build a Loyal Fanbase

This past week the PGA tour stopped in L.A. and I was fortunate enough to observe the Northern Trust Open for 4 days straight. Here are some takeaways from two of the most followed/popular players on tour, Fred Couples & Phil Mickelson: 

1) Be Approachable: Body language, eye contact & smile. You don't have to say anything to communicate that you're approachable. Loyal fan bases are created because you want to affiliate with them. Look around, pause and listen. Charisma is seen from afar, but being friendly only comes up close. Be visible, accessible and you'll be approachable. 

2) Be Honest: Everything's not going to go your way, so when it doesn't be truthful. Perfection is overrated. Forgiveness is granted, when ownership is taken. Listen to an interview by Freddy or Phil; they'll readily admit their mistakes. We resonate with mistakes, because we make them. Be who you are. When you screw up, admit it. People love a comeback story. Choose integrity over image.

3) Showcase your Talent: Smart individuals play to their strengths. We love to see people perform at their best. Malcolm Gladwell argues that you must practice something for 10,000 hours to become great at it. If that's true, the faster you figure out what it is you want to focus on, the more time you can spend on mastering your craft. Talent should be developed and exposed. It doesn't just benefit you, it benefits everyone around. 

90% of the crowd followed these two superstars the entire week. You can learn a lot from these two athletes when it comes to building your personal brand. Start connecting with people and do more of who you are. Loyal fan bases aren't born, they're made.