The Ultimate Scarcity

Guest Post by Josh Allan Dykstra

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:

You.

If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This is the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.