No matter what you do for a living, you are a brand. Sam Horn, author of POP! Create the Perfect Pitch, Title, and Tagline for Anything, asks the question, “Do you stand out?” Let’s look at 3 ways to accurately describe you and leave a positive impression on others:
P – Purpose: Ask yourself these questions, Who am I? What am I offering? Why should people listen to me? When people are clear about your purpose, they can decide to take action.
O – Original: Write down some core words that distinguish you. What is unique about you? What makes you stand out? “You’ve got to be original. If you’re like everybody else, what do they need you for?” – Bernadette Peters
P – Pithy: Be concise and precise. Don’t waste words. Sam Horn suggests using 7 or less. Use alliteration, inflection and rhyme to create a memorable sound bite. Your message has to flow musically.
Clarity and brevity is key to effective communication. Working on your slogan is a continual process. For example, “Start going forward with Growing Forward!” It’s a work in progress, but the fun is in the challenge and the journey. Does your Brand POP?!