February 7, 2011

What Brand are You?

When you hear the word branding, you automatically think of a product. The funny thing is everyone has a brand. No matter if you are an entrepreneur, worker or student you're known for something. 

Your brand isn't what you choose, but what others label you as. Huh? That means you don't determine your brand, others do. Can you be intentional about how you form your brand? Yes. The best brands in the business make a concerted effort to almost brainwash people into thinking of their product/service in a certain way. Why do you think marketing exists?

What do you want to be known for? If you had to choose one word to describe yourself, what would it be? Tough question. Clarity is power and when you're able to illustrate what you do in one word, people can make a choice whether to "buy" you or not.

Think of yourself as a business. How do you want to be seen? What feeling or emotion do you want to emit? Branding is a very simple, yet complex concept to master. The mind can really only remember one thing when it thinks of someone. The question is, what is that one thing people will know you for? 

Want to know more about how to BRAND yourself? Come join us at Career Synergy on 3/1 where Josh Allan Dykstra will show you how to determine your BRAND!

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