September 8, 2009

Broken Windows

Chief of Police William Bratton has produced extraordinary results in New York and Los Angeles. One of his successful strategies is the "Broken Windows" program. Here is a summary of the theory:

"Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows.
Eventually, they may even break into the building, and if it's unoccupied, perhaps become squatters or light fires inside.

Or consider a sidewalk. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of trash from take-out restaurants there or breaking into cars."

The theory thus makes two major claims: that further petty crime and low-level anti-social behavior will be deterred, and that major crime will, as a result, be prevented.

What if we applied this theory to being professional?
This is what it would look like:

1) Pay Attention to the Little Details.

* Proofread your e-mails before sending

* Be punctual to meetings

* Dress to impress

2) Little Changes Produce Big Results.

* Communication is clear and concise

* People feel respected

* Great first impressions are made

Minor fixes cultivate major advances. People observe what we do more than they listen to what we say. Start today by paying special attention to the small things that make a big impression! Being professional means taking pride in the small things that make a big difference!

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